Ultimate Spearfishing is the breathless adventure!
Ultimate Spearfishing is an indispensable source of information for all spearfishermen and extreme underwater sports enthusiasts; a sleek, high quality magazine that is a truly influential means of communicating with this niche market.
Ultimate Spearfishing promotes an adventure lifestyle, with all articles and editorials aimed at those who enjoy exploring the great outdoors, with a specific focus on the ocean and of course spearfishing. The magazine is at the forefront of spearfishing related media coverage and on the pulse of information and events relating to spearfishing in South Africa.
Featuring top-notch design, provocative stories and trusted information, Ultimate Spearfishing makes for engaging and entertaining reading, currently unmatched in the industry.
What we do
Ultimate Spearfishing is an independent South African owned title offering a promotional vehicle for industry manufacturers, retailers, service providers, travel destinations and related lifestyle products, Ultimate Spearfishing showcases the lifestyle of extreme underwater sports in South Africa. We introduce the latest trends, testing, analysing and reviewing products in order to help our readers make wise purchasing decisions. We place a strong emphasis on informing and educating our readers about the ethics of responsible spearfishing practices and conservation.
While we celebrate those who push the boundaries of spearfishing as a 21st century sport and publish their personal adventures, we also have a substantial amount of content aimed at beginners. In addition, our focus is not simply on the sport but more broadly on the sense of adventure that all spearfishermen and underwater enthusiasts share. Readers can also enjoy Ultimate Spearfishing online at www.ultimatespearfishing.com and through our popular monthly electronic newsletters.
Distribution
Currently, Ultimate Spearfishing Magazine prints 2,000 high quality gloss magazines per quarter of which 80% are posted free of charge directly to the homes of spearfishermen. We send only to subscribers who have requested the magazine, resulting in zero wastage. The balance are distributed free of charge through local dive shops and clubs throughout the country.
Our website www.ultimatespearfishing.com allows readers to keep up to date on a daily basis and be informed as to what’s happening on the water. Our website is not only packed with informative information, but also forums which allow readers to engage each other. A monthly newsletter is sent out to over 3,000 spearfishermen (1,800 local and 1,200 international subscribers) which keeps readers informed of what has been going on as well as what they have to look forward to in the month ahead.
Why still print in this digital age?
Printed material goes anywhere with you, and an additional 3 to 7 add-on readers (either family or friends) are known to enjoy a single copy. A computer can’t be taken everywhere, and not everyone has an iPad or a laptop, so print editions are still the perfect companion. Printed magazines never give a low battery warning, aren’t a hassle with carry-on luggage, and can be accessed wherever you are.
Advertising rates & sizes
Ultimate Spearfishing’s focused and pertinent content allows advertisers to place their ads in a relevant environment that engages highly receptive readers with disposable income that they are going to spend – make sure that some of it is with you! A restricted number of advertising positions
are available within our magazine, newsletters and website. By including your advert, our customers see your products and services as being endorsed by USM, and thus synonymous with the same values that we are renowned for.
Contact us should you require further information.

Download our current Rates Card